Ye Hongxin
“You need to work very hard on products and you will be amazed to find that a high-tech and good-looking product can be created simultaneously with the aid of the original exquisite craft. That is why Laifen creates miracles.”
Ye Hongxin: Visionary Founder & Chief Engineer of Laifen
Ye Hongxin, a serial entrepreneur and R&D expert, has over 10 years of experience in front-line technology innovation. With a deep background in high-tech product development, he has successfully designed urban manned aircraft, high-end electric scooters, and cutting-edge smart home appliances.
In 2019, Ye Hongxin founded Laifen, a brand dedicated to revolutionizing the hair care industry with high-speed hair dryers and advanced hair styling technology. Within just two years, Laifen hair dryer became a top-ranked product in the global hair care industry, leading sales on e-commerce platforms such as Shopee Malaysia, Lazada Malaysia, Tmall, JD.com, and Amazon.
Innovative High-Speed Hair Dryers
Laifen’s breakthrough technology introduced the Laifen LF01 hair dryer, powered by a high-speed brushless motor that reaches an ultra-fast 110,000 RPM, making it one of the fastest hair dryers in Malaysia. The Laifen Swift hair dryer and Laifen Swift Special Edition are engineered for quick-drying performance, ionic technology for frizz-free hair, and heat protection features that reduce hair damage.
Why Laifen is Malaysia’s Best Hair Dryer Brand?
- Fast-Drying Hair Dryer – Cuts drying time in half compared to traditional models.
- Lightweight Hair Dryer – Designed for easy handling and travel-friendly use.
- Negative Ion Hair Dryer – Infused with ionic technology to reduce frizz and enhance shine.
- Quiet Hair Dryer – Features low-noise technology for a comfortable experience.
- Energy-Efficient Hair Dryer – Eco-friendly and power-saving, perfect for daily use.
Malaysia’s Best Hair Dryer for All Hair Types
Laifen hair dryers are suitable for:
- Curly hair – Maintains natural curls and reduces heat damage.
- Straight hair – Smoother finish with minimal frizz.
- Thick hair – Powerful airflow for fast drying.
- Fine hair – Gentle drying technology prevents breakage.
Award-Winning & Globally Recognized
- Best Hair Dryer in Malaysia 2025 – Featured on TechRadar, Digital Trends, and GQ Malaysia.
- Top-Rated Hair Dryer on Lazada & Shopee Malaysia – Thousands of 5-star reviews.
- Professional Hair Dryer – Used by hairstylists in salons across Malaysia.
Laifen's Future Innovations
Ye Hongxin is expanding Laifen’s product line with shaving razors, personal grooming appliances, and new smart beauty devices by the end of 2025. His goal is to make high-end hair care technology accessible to everyone in Malaysia and worldwide.
With a commitment to affordable luxury, sustainable technology, and customer satisfaction, Laifen continues to dominate the hair styling industry.